We turn objectives into experiences that last.

We start from the business objective and carry it into moments that people understand, live and remember.

Black tie gala dinner under chandeliers in a classical ballroom, produced by Studio Terminel

Every client need is, in reality, a communication objective.

Studio Terminel

The studio

Every business challenge starts out as a question of communication.

We work from the objective, not from the format. Before proposing a stage, a build or an activation, we understand what the brand needs to communicate and to whom. Everything else comes after that.

The London Eye lit in blue during an international activation

Entrance tunnel of neon light with a welcome projection at a corporate event

A Nissan executive on stage in front of guests during an awards dinner

Value proposition

We translate business objectives into moments that activate emotions, align teams, raise perceptions and bring brands closer to the people who matter.

We create experiences that help launch products, strengthen cultures, recognise achievements, activate communities and build bonds that last.

Hands building a model out of construction bricks, as a metaphor for designing an experience

Our process

We ask

What does the brand need to communicate?
We understand

The objective.
We design

The narrative.
We create

The experience.
We integrate

The right specialists.
We execute

With precision.

Studio Terminel + SOPEXA

We are allied with one of the largest agencies in the world, which extends our reach to 23 markets across four continents.

World map showing the 23 markets where the Studio Terminel and SOPEXA alliance operates — Where we operate

Partnerships at international events

Access and experiences through our network of allies.

Winning national team lifting the World Cup trophy

A series of photographs from football, triathlon, motorsport, American football, basketball and tennis

Football

FIFA World Cup. UEFA Champions League. MLS. Premier League. Liga MX. La Liga. Serie A. Euros. Club contacts: FCB, PSG, Real Madrid, Atlético de Madrid, Manchester United.
Motorsport

Nascar. Dakar Rally. F1 in countries with exclusive Amber Lounge VIP Grand Prix experiences.
Tennis

US Open. Australian Open. French Open. Mexican Open. ATP Tour. Roland Garros. Wimbledon.
Extreme sport

Coast to Coast Rally. Xtream Games. Winter Games.
Basketball

NBA.
American football

NFL.
Golf

PGA Tour.
Triathlon

Ironman. Haute Route.

Lead singer on stage amid golden confetti during a stadium concert

Concerts

ColdplayMetallicaThe Rolling StonesRoger WatersThe KillersJustin BieberMalumaBad BunnyBilly JoelImagine DragonsMaroon 5ManáMötley CrüeRod StewartRed Hot Chili PeppersThe WeekndThe Who

Twenty years of brands

Some of the clients who have trusted the studio.

Drag to see more brands

Selected work

Different business objectives. The same method for turning them into memorable experiences.

Dreame

Launching a brand is also designing its first impression.

Objective: Position Dreame's arrival in Mexico as a premium home technology proposition, with an experience able to translate innovation, design and sophistication from the very first contact.
How we did it: We created an immersive, contemporary launch that turned the product's attributes into a sensory, aspirational and highly shareable experience for key media and influencers.

Natura

When recognition is well designed, it also inspires.

Objective: Celebrate the performance of the distributor network and strengthen its connection with the brand through a large-scale experience with emotion, order and a sense of belonging.
How we did it: We designed a convention for 1,000 attendees where every moment reinforced pride, closeness and collective energy, turning recognition into a memorable experience for the whole Natura community.

Live band playing during the awards dinner, seen through candlelight

Samurai Club

The most powerful recognition is not handed over. It is lived.

Objective: Recognise Nissan LATAM's top dealers with a premium experience able to reflect the level of the brand and the value of the people who drive its results.
How we did it: We orchestrated a high-level awards trip in which exclusivity, hospitality and detail worked together to turn the incentive into an unforgettable experience of prestige and belonging.

GTR Godzilla Tour

Some icons are not presented. They are activated.

Orange Nissan GT-R on show in the modular museum installed at a corporate site

The GTR Godzilla Tour build in the lobby of Nissan's offices

The GT-R on a lit platform with the GTR graphic behind it

Objective: Bring the GT-R legacy closer to Nissan employees across different corporate spaces, turning its history, technology and character into a living, close-up experience.
How we did it: We designed a modular museum inspired by NISMO and the Omori Factory that could travel between headquarters, offices and plants without losing visual strength, narrative or operational precision. An experience built to honour an icon without dropping a single degree of impact.

Invex

Cultures do not change with speeches. They change with experiences.

Objective: Bring a new internal communication strategy to life and turn it into something visible, actionable and emotionally relevant for the entire organisation.
How we did it: We created a series of experiences that carried the message from the conceptual plane onto real ground, activating participation, ownership and collective energy around a single idea: make it happen.